The commercial for Live Links dating service is an entertaining advertisement, especially if you’re a guy. The commercial consists of two beautiful, provocatively dressed women on the phone. The first woman is laying in bed with the phone in hand telling someone how fun and easy it is to contact local singles that are interested in anything. The second woman is in the process of getting dressed. She is on the phone talking about a great guy she met using Live Links and it only took two days.
This commercial is reaching out to two groups. The first woman, who is wearing a suggestive outfit and rolling in the bed while on the phone, is targeted toward young men. They see this beautiful woman using the service and assume that if they call they too can speak with a beautiful woman. The second woman, although she is not fully dressed, is speaking to other women. Women want to find their dream guy and they don’t want to spend a lot of time doing it. This is a good strategy to use because it is making the product appealing to a greater number of people.
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